The 2012 presidential election highlighted the economic challenges we face as a country: job growth is flat at best; employee pay in many industries has fallen and college graduates are having trouble finding jobs. What skills should our students be learning in high school and college to help them compete and success in tomorrow’s economy? And what should farsighted parents be doing to help their children prepare vocationally for the future?
While mastery of math, science, computers and other subjects are important for success in many career fields, knowledge alone is not enough. According to IBM’s 2012 CEO study of 1700 business leaders, the most important personal characteristics for employees to succeed in today’s economy are the three C’s: Collaborative, Communicative and Creative. Best selling author and marketing guru Seth Godin agrees and states in his popular book, Linchpin, that the world has changed and requires new skills to succeed. Godin also describes gaps in our educational system to meet these needs in his 30,000 word manifesto, ‘Stop Stealing Dreams.’